This is a great example of poor use of contrast. This heart is made up of letters, words, and further decoration. The use of only one color makes it almost impossible to read what is written without another color contrasting the words from the decorations. Secondly, there is no contrasting size anywhere in the heart. All of the letters and the swirling decorations are exactly the same size and so nothing particularly stands out to the eye. In order to successfully display contrast in this design, I would make the words different colors, and change the size and shape of either the font or added decorations.
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