Line- The lines in this poster portray energy. The lines moving in all different directions make our eyes bounce throughout the poster. The varying thickness of the lines brings together both a delicate sense, as well as a harsh, bold idea. Each of these individual lines which create the whole poster is analogous to what design is, "something greater than the sum of its parts".
Direction- "Typography" in this poster is laid out to be read in a diagonal direction and conveys the idea of stability. Our eyes naturally group the white lettering together and we are able to dance through the word without much hesitation. The strong diagonal direction from top left to bottom right, along with the bold brown hues conveys the stability and rigidity of the poster.
Scale- There can be no large without small and that is very evident in this poster. We would never know just how large this tear drop is, without the very small circle in the middle. However, scale is all relative and if the teardrop were to be made smaller than that circle, we would have the illusion that the circle was larger. Scale is merely the manipulation of space.
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